This was an idea my wife’s cousin had. I don’t know if it is a viable service, but I loved the punny name. As a generality, triathletes are a bunch of type-A drivers. They they like to win, so let’s help them out. A great way to get an edge in a triathlon is to know the course. Know where the turns are. Know where the climbs and descents are. Know where the headwinds and hazards are.
Spyathlon sends someone out to preview and film the course. On a boat, on the bike, on the run. A first-person view film of the course is edited and annotated and delivered to the triathlete clients along with a PDF overview showing map, profile, landmarks, etc. and coaching tips for managing the course.
I used Gotham. I don’t care how over-used it is. I also haven’t used very many serif faces in this project so I worked in Adobe Garamond here. I’ve always loved the ‘P’, ‘T’ and ‘W’ in Adobe Garamond. I like this one. It is simple but nice. It feels smooth and plastic, in a good way. This is everything you could want in a 1-hour logo.
