I am so sick of Corona vIrus memes and news. I decided I would do something unrelated and totally random tonight. Oops. I couldn’t think of anything else. On day 9 the Makarios Valley Ranch logo came out sharper and more geometric than I wanted so I thought I would take another crack at curly lettering. Its hard with only an hour, but it also makes me practice and actually finish something. This is what art school does for artists. You can’t really teach art. You can teach craft but you can’t teach talent. School forces you to practice and to show your work and that crucible is what forces you to develop your talent or wash out.
So here is my logo for today. How did I do?
I did a lot better than last time. With only an hour I had to really focus my goals. Monoline. Minimize the use of rigid geometry. Celebrate the imperfections and aim for something quaint rather than masterful. With different goals I would have done multiple comps and done research on letterforms and then tweaked for hours and hours and hours. I’m happy with this effort. I learned.
Here are my original sketch (I only did one!) and my final letter forms drawn over the top.
