Today’s logo is a 1-hour-logo FIGHT!
Fibonacci and Bernoulli are two rival engineering firms in Taranto, Italy. They compete for the same business but both are successful. Fibonacci believes art and science are best when joined together. Bernoulli takes pride in the precision of his work. Fibonacci has catered company lunches and closes at 3:00 every Friday. Bernoulli is a workaholic with an employee ownership program. Fibonacci drives a classic Alfa Romeo. Bernoulli drives a Ferrari. Fibonacci brings his dog to the office with him. Bernoulli does not have any pets. Fibonacci’s logo MUST have color and texture but works poorly in 1-color. Bernoulli’s logo sensibly works well in 1-color. Fibonacci wears too many rings on his fingers. Bernoulli wears a Bvlgari. Fibonacci’s logo represents a mathematical concept with fun and flair. Bernoulli’s logo represents a physical phenomenon with a cool coastal vibe. Fibonacci found 100 Euros on the ground and he gave it to a homeless person. Bernoulli found 100 Euros on the ground and he had his assistant turn it in to the police. Fibonacci lost a big account to Bernoulli so he slashed the tires on Bernoulli’s Ferrari. Bernoulli knew it was Fibonacci but could not prove it so he hired his neighbor Rafael Bombelli to murder Fibonacci. Bombelli rigged explosives to the starter in Fibonacci’s Alfa Romeo. Fibonacci’s daughter was killed when she tried to take daddy’s car to get some gelato. Bernoulli had a change of heart and fell into a deep depression over the incident. Fibonacci vowed revenge. Bernoulli stepped outside to get the mail. Fibonacci was there, charged up on coke, holding a sword. Bernoulli would have used a gun, but never mind that now; he begged for mercy. Fibonacci ran Bernoulli through with his rapier. Fibonacci is currently serving a life sentence in Bari. Bernoulli is dead.
Fibonacci is set in Acropolis. I cant get enough of this typeface right now. I thought I wanted to set Bernoulli in Filosophia, which is Emigre’s Bodoni, but on close inspection it has a ton of little curves and nice details. I wound up using Didot because the serifs are perfectly straight. Very orderly. I know Bernoulli was not Italian. Shut up.