Today’s logo is a humble suggestion that the IOC design a new logo for the Tokyo Olympics. Again. Even though the 2020 games have been postponed till 2021, they still intend to call them “Tokyo 2020”. This is silly and wrong. Apparently they already made all the merch. Come on guys, even if you still sell all the 2020 merch, at least officially change the name.
I started by using a ‘1’ as the counter to the ‘0’ in 2020. That might be enough, it’s a fun acknowledgement of the postponement. It would work a little better with a different ‘0’ but I am too tired to mess with it anymore. I went ahead and replaced the blue circle mark with the rising sun with a ‘1’ in it as well. Why not?
Just for fun, here is the original logo that was panned by the public and replaced, the official logo, and a concept by Daren Newman. Darren killed it. His is way better than the official logo.
