I am taking the night off tonight, so you are getting a 1-hour-logo from the archives. This is one of those logos that just came together quickly and easily. I did one comp, made a few tweaks, and it stuck. If you scrutinize it you can find all sorts of little inconsistencies, but it holds up pretty well.
My friend CJ is a DJ and he needed a logo. I had just gotten this new font Sucrose that I wanted to try out. It is the same font I used on the original Boken Sword logo for IRC Tire. The central problem of this logo was how to treat the word ‘THE’. That would determine the whole logo. My solution was to turn it into a square block by using lines above and below it. That gave the logo three equal and balanced parts. I modified the ‘D’ because the original looked too much like an ‘O’. I didn’t want to make a logo for Orange Juice. I dislike italics, so when I need to add motion to a logo I often skew it vertically (This is the fifth logo in the 1-hour-logo project that I have used that trick on.) and that worked well here. When I made the EQ lines I intended them to be an optional extra, used subtly, but I’ve got to admit they sort of tire the whole room together.
Belgian Waffle Riders may remember CJ from the top of Muur Van Dubbelberg last year where he was keeping the stoke high and cheering on the riders as they crested the hill. You can book CJ through his Facebook page.
Mrs. DJ modeling the hat.