22: Glow Monkey

I was pretty happy with my skull, so I tried a monkey in the same style. But what sort of a company is “Glow Monkey?” Do they make glow in the dark toys? Ravewear? Mine asteroids for radioactive material? I never figured it out so I called it “Glow Monkey Industries.”

The conceit of this logo is that when it is on a light background it is light blue, and when it is on a dark background it is glow-in-the-dark green. Just like glow-in-the-dark plastic. For the type, I used VAG rounded and Linotype Centennial. I am fairly certain I have never used either of those faces in my life, but I had P. Scott Makela on my mind today. Scott used those two faces to create his seminal deconstructivist typeface, Dead History. I wasn’t shooting for high-art on this one, but I got cute with the typography by mirroring the ‘OW’ and the ‘OM’.

I have a hard time with the “punctuation must always go inside the quote rule”. See? I just broke it right there. I understand the desire to set text with a clean appearance without periods floating in a no-man’s-land between sentences, but it seems wrong to me. It adds ambiguity in certain situations and clarity ought to trump aesthetics. You can’t write code like that. It’s madness.

monkey_light_03.jpg
monkey_dark_03.jpg