Marc Chilcote suggested I re-do his employer’s 30-year-old logo. Seen Here.
I knew I should have passed as soon as I saw it was named “Falcon.” Birds are hard. They have been drawn a million times in a million different ways, and trying to do something new is tough. Also, I could spend all day drawing birds and wings before I came up with something I like, but I only have an hour for this.
I decided to zag instead of zig and use a talon. Maybe a talon holding the worlds. It didn’t work out. The clock was ticking so I decided to retreat to an area of strength and try a typographic solution. I went for Vonnes because it has ultra-wide and ultra-narrow widths and I knew I wanted to stack “Falcon” over “Sales & Services.” Mixing wide & narrow would help me out. I kerned FALCON tight, modified the F, L, and C, and stacked it.
At the last minute I punted and added a bird head. I guess it could work as type-only, but I was afraid it was too plain. Nothing says “Technology” like a circuit board background so I added one. I’m out of time and I feeling insecure about this one but I want people to like it, so I put in on an attractive girl’s t-shirt. Done.
I think I need to stay away from animals for the rest of this project. Animals need more time to do them right.
