While we are on the subject of cheating at the 1-hour-logo project, I will let you in on one of my cheap logo tricks. (I could write an article called “I made thousands of dollars with this one weird trick… You can too!”) Over the years, I have built up a library of rejected logo concepts. When I need to do a new logo, sometimes I dig through my library of rejects and recycle them. Sometimes a rejected idea can be a winner for a new client. I have in my library of rejects, a file called “diagonalizer.psd.” Sometimes I give my files stupid names. Don’t laugh; I know you do it too.
For today’s 1-hour logo I opened up the Diagonalizer and kicked out a few logos.
Someday I am going to sell the Diagonalizer to someone. If you think this logo design method is gross, blame Jason Pearson. He taught me this. He is the master.