Eliel Cycling
Eliel Cycling is a manufacturer of premium cycling apparel in Vista California. It is hard to describe the scope of the work KR15 has done for Eliel. Paid social, Internal documents, brand guide, garment tags, apparel design, campaigns, and on, and on. Here is a sampling.
Eliel brand bible
The Eliel brand bible was designed to teach and spread the Eliel brand ethos to employees and partners.
Stars of All Stripes
This was a campaign which highlighted an Eliel rider each week. Riders were selected to show the diversity of the Eliel community. Eliel welcomes and celebrates riders of all stripes.
Sequoia Collection creative
Part of a campaign carried across print and digital
Stylescapes
Stylescapes created to provide direction to the photo team; setting the stylistic direction for each collection.
Vehicle Wrap
Extending the brand to every customer touch-point.
